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The Hummingbird Collective Logo

The home of independent shopping where we support small businesses to reach their audience

WHAT IS THE HUMMINGBIRD COLLECTIVE?

The Hummingbird Collective is an innovative concept created by Nicola Hudson, the owner of Little Hummingbird Events and Hudson & Porter. 

 

This collective serves as a gathering place for makers, creators, crafters, and artisans of all kinds, including small independent businesses. It provides a beautiful space where each participant supports one another in achieving their trading goals.

 

The Hummingbird Collective first opened its doors in Wakefield in November 2023, located on the Upper Mall of the Ridings Shopping Centre. It quickly gained popularity.

 

In 2024, the company experienced unprecedented growth, leading to the launch of three additional stores by June of that year, bringing the total to four. The collective brand continues to diversify annually, attracting an increasing number of unique and unusual creators who describe the space as "their happy place."

 

The group now has 6 stores with more planned.  Our current locations are Wakefield, Huddersfield, Sheffield, Elsecar Heritage Centre, Retford, and Manor Farm Oldcotes.

 

Being part of a collective may not be suitable for everyone; however, if you are passionate about your work and enjoy connecting with others who share that passion, you are already halfway there!

WHAT IS INVOLVED IN JOINING THE HUMMINGBIRD COLLECTIVE?

For those unfamiliar with the concept, a collective is essentially a collaborative space for crafters, makers, and creators to come together. Each participant hires their own space within the shop to display their products, create, and collaborate with like-minded small businesses. This arrangement allows members to reach new audiences and regular customers while building a community of people who appreciate their work. We do not operate on a "rent-a-shelf" basis and do not charge commissions. Instead, we aim to create a model that aligns with your circumstances, finances, and lifestyle commitments.

 

You might be at a stage in your life or career where you're considering a job change, exploring a hobby, or even thinking about retirement. Perhaps you're looking for a new outlet for your creativity or a way to make your hobby profitable. Maybe you've always wanted to run a small shop but are hesitant due to the costs and commitments involved. The collective model might be the solution for you.

 

Collectives, craft hubs, and independent galleries have become increasingly popular during challenging economic times, as many individuals cannot afford to start a business on their own or have enough products to fill a shop. Sharing space and receiving guidance and support can make this a viable option.

 

Each store has its own unique style, providing ample space to display your products effectively. We will collaborate with you to discuss optimal ways to promote and showcase your products, accounting for the environment, placement, and lighting.

INTERESTED IN JOINING?

If you’ve read this far, that’s a great sign! Here are some important points to consider if you wish to join one of our collective stores:

 

  • You should WANT to be involved in and promote the collective for a minimum initial period of six months.

  • You may exercise a 30-day notice period at any time, but we ask that you speak to us first in case we can address any issues or concerns.

  • You should be able to visit the shop regularly to stock, restock, and display your products.

  • You should be eager to promote and advertise your role in the collective.

  • A monthly rental fee will apply, but there are no commissions taken.

  • You will be able to display your business name (ideally with a logo, business card, or sign, which we can help create if needed).

  • You should be able to dedicate at least one day per week to work in the shop.

  • We offer stockist-only options if shop time is not feasible for you.

  • If you have more time than money, we can work with you on a reduced rental fee in exchange for more hours dedicated to the collective.

  • You would need to be available during shop opening hours on your chosen workday.

  • You must have your own public liability insurance, similar to what is required for trading at markets.

  • You should be willing to join a WhatsApp group to connect with other like-minded individuals who wish to support each other’s success.

 

Rental fees vary by location based on different rate brackets and postcodes, and will be discussed privately. In most cases, we provide the shop fittings unless you bring a unique setup or display that you prefer. We encourage you to showcase your products in a way that best reflects your brand.

 

If you can provide us with the following by using the handy form below – then just click SUBMIT: 

 

  • Your name, mobile number and town where you live;

  • Your business name and social media links - where possible; 

  • A few images of your products so we can see the type of work you produce;

  • Details of which store location you are enquiring about; 

  • Confirmation you can set up a monthly Direct Debit for your rent. 

 

If you prefer to send an email then please ensure that the information required above is inside 1 email and directed in confidence to nicola@hummingbirdcollective.co.uk.  Please use the word “collective” in the title. 

 

If you have any further questions – please ask them, no question is a wrong one and it is essential that we choose the right type of people to work together comfortably and easily. We look forward to welcoming you to one of our collective stores soon.

OUR STORES

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WAKEFIELD

The Ridings Shopping Centre

Almshouse Lane

Wakefield

WF1 1DS

OPENING TIMES - Tues - Sat 10am - 3pm

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SHEFFIELD

365 Sharrowvale Road

Sheffield

S11 8ZG

OPENING TIMES - Everyday 10am - 4pm

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ELSECAR HERITAGE CENTRE

Wath Road

Barnsley

S74 8HJ

OPENING TIMES - Everyday 10am - 4pm

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HUDDERSFIELD

Packhorse Shopping Centre

King Street

Huddersfield

HD1 2RT

OPENING TIMES - Tues - Sat 10am - 3pm

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RETFORD

21 Market Square,

Retford

DN22 6DQ

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MANOR FARM

Blyth Road, Oldcotes,

Worksop

S81 8JA

WANT TO FIND OUT MORE?

COMPLETE THE FORM BELOW AND WE'LL GET BACK TO YOU

Which Collective are you interested in? Required

Thanks for submitting

We'll be in touch soon

WHAT OUR COLLECTIVE MEMBERS SAY

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BOOKING & TRADING T&C's

PRIVACY POLICY

 

​© 2025 Little Hummingbird Events

Little Hummingbird Events Ltd is a company registered in England & Wales under Company No: 11906868.

​Registered Office: Dey & Co, 41 Clarence Road, Chesterfield, S40 1LH | VAT Reg No - 489 7423 31

Director: Nicola Hudson

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